In this episode, we’re joined by Crime Junkie’s very own Brit Prawat to explore the cultural phenomenon of binge-listening, why true crime strikes such a powerful chord with women, and how brands can tap in.
We’ve all been there—the late-night rabbit-hole of true crime documentaries and podcasts, completely absorbed in the chilling twists and turns of unsolved mysteries. But, what is it about true crime that draws so many of us in, especially women? In this episode, we’re joined by Crime Junkie’s very own Brit Prawat to explore the cultural phenomenon of binge-listening, why true crime strikes such a powerful chord with women, and how brands can tap in.